The Power of 5

Helping more children celebrate their 5th birthday

For more than fifty years we’ve helped thousands of people live better lives by discovering and supporting their potential. Our health, beauty and home brands are world-class and award-winning. Our Nutrilite brand is the world’s number one selling vitamins and dietary supplements brand*.

That’s why we’ve taken it a step further by combining our expertise in nutrition to help improve the lives of children worldwide.

Sadly, millions of children across the world die before their 5th birthday. Three million in fact - that’s why Amway created the Power of 5 Campaign to raise funds and inspire a global movement to help children reach the age of 5.

Amway created NUTRILITE™ Little Bits, the first and only micronutrient supplement for malnutrition enhanced with plant nutrients**. A 1-gram packet contains 15 essential vitamins and minerals that, when mixed with any food, provides the essential nutrients children under age 5 need to survive and thrive. Little Bits has helped thousands of children in six countries, by the end of 2015, children in 12 countries will benefit from the Power of 5 Campaign.

*Source: www.euromonitor.com/amway-claims
** ORC International