Australia and New Zealand have some of the highest rates of skin cancer in the world1, meaning it’s critical to our health and safety to use a high protection, broad spectrum sunscreen every day.

 What is SPF? AMWAY® Research Scientist Jesse Leverett explains:

“In clinical studies, we measure SPF (Sun Protection Factor) effectiveness on how long it takes the subject’s skin to first appear red when exposed to ultraviolet (or UV) rays. That length of time determines a person’s individual MED, or Minimal Erythemal Dose, number. Then, we apply sunscreen and measure again. An SPF 30 would increase the subject's MED 30 times, meaning it protects their skin 30 times longer.”2

What is the difference between UVA and UVB rays?

Leverett characterises UVB as burning rays, since they penetrate the top layers of skin, and UVA rays as ageing rays, since they absorb deeper and cause more persistent pigment darkening; however, both lead to accelerated ageing of the skin.2

How can we best protect ourselves against UV damage?

The Cancer Council of Australia recommends3:

  1. Slip on some sun-protective clothing, covering as much skin as possible
  2. Slop on broad spectrum, water resistant SPF30+ (or higher) sunscreen 20 minutes before going outdoors and reapply 2-4 hours afterwards
  3. Slap on a hat that protects your face and ears
  4. Seek shade
  5. Side on some sunglasses that meet Australian/New Zealand Standards (AS/NZS 1067:2003)4

 SUN TIME® offers a high protection, SPF 50 sunscreen lotion with 4 hour water resistance and UVA/UVB broad spectrum protection, suitable for the whole family* plus a non-fragranced, unisex lip balm with SPF 50 protection for your lips.

*SUN TIME is not recommended for use on infants

1 Sun Safety, Cancel Council Australia, 2016,
1 Sun Protection, Cancer Society NZ, 2016,
2 Shining light on sun skincare, Jesse Leverett, AMWAY Research Scientist
3 Preventing Skin Cancer, Cancel Council Australia, 2016,
4 Sun Protection, Cancer Society NZ, 2016,