eSpring® Awarded Asia Pacific’s Water Filtration Company Of The Year For A Sixth Consecutive Year
For a sixth consecutive year, Amway and the eSpring brand have been recognised by Frost & Sullivan for their water treatment best practices award for the Asia Pacific (APAC) region; including Malaysia, Thailand, Taiwan, Japan, Korea, Indonesia, Singapore, Hong Kong, Australia and New Zealand. The award honours best practices in advancing water treatment standards, innovative design and customer value.
eSpring™ is the world’s number one selling brand of home water treatment systems* and according to Mitchell Urbytes, director of Global Home Brands for Amway, the Asia Pacific region plays a critical role in the eSpring™ brand’s global business.
“As an industry leader, we are humbled to once again receive this honour. We realise we have a great responsibility to perform at very high levels for our customers,” said Urbytes.
“The eSpring team has always placed an emphasis on the ownership ‘experience’ – providing our customers peace of mind through the entire life of the product. They expect reliability – we deliver.”
“Amway’s best practice implementation, product leadership, extensive investment in maximising customer value, and impressive brand recognition have established the company as a preferred brand for home water filters,” said Janice Wung, industry analyst for Frost & Sullivan’s Asia Pacific Energy & Environment Practice.
“Amway’s precise and innovative market strategies have earned the company a leading position in established countries and successful entry into newly penetrated markets.”
Roy Kuennen, Ph.D., vice president of Durables Research and Development at Amway, acknowledged that Amway actively shares its knowledge to help improve water quality for the entire Asia Pacific region.
*Based on a Verify Markets study of 2014 global sales.