Our Company


Amway is driven by a single, clear vision - "to help people live better lives."

Our business is powered by brands that do wonders, opportunities that empower, relationships that endure and by our belief in global citizenship that is truly purposeful which has helped 12 million children since 2003.

Over 50 years ago our founders discovered that people are at the heart of any business. The relationships between us make the difference between success and failure.

The success of Amway was forged upon a strong personal friendship between our founders and has been built upon the person-to-person dynamic ever since.

And you know what? It works!

With this vision and support for every individual that is part of our business, we continue to grow and succeed.


In 1971, Amway opened for business in Australia. This was the first affiliate office outside North America.

Ever since then, thousands of people have started their own businesses with Amway of Australia, helping to turn over US$9.5 billion in worldwide product sales in 2015.

Australian IBOs have shared in more than US$47 billion in bonus payments for their efforts in building the company.

Since 2011, Amway of Australia has donated more than $900,000 to charitable initiatives across Australia and New Zealand.

True to our national heritage and that of the company, Amway of Australia is dedicated to the spirit of free enterprise.

We offer the best way to start a business successfully along with the satisfaction that comes from personal achievement and recognition from one's peers.

This is combined with being part of an organisation that is truly dedicated to playing a positive, vibrant role in the community.

Every day we forge new and lasting business relationships with forward thinking, ambitious and dedicated individuals who aspire to a better quality of life.

Start creating your own future today.


The philosophy on which Amway was founded and still operates today is an integral part of the business. Our Founders' Fundamentals are Freedom, Family, Hope and Reward. These fundamentals are underpinned by:

Partnership – The partnership that exists between the founding families, Independent Business Owners and employees is our most prized possession.

Integrity – We do what is right, not just what 'works'. Amway's success is measured economically and also by the respect, trust and credibility we earn.

Personal Worth – Every person is worthy of respect and deserves to be encouraged to their full potential.

Achievement – We strive for excellence in all we do as a business and in the community.

Personal Responsibility – By helping people help themselves, we further the potential for individual and shared success.

Free Enterprise – we are proud advocates of freedom and free enterprise. Economic advancement is best achieved in a free market economy.