Section 9 – Use of the Amway TradeName, Trade Marks and Copyrighted Materials
This rule has been developed to maintain the integrity of Amway’s intellectual property and to ensure that the Amway brand will be available exclusively for the Amway Business. In addition, Amway has implemented a corporate identity program that requires the correct and consistent use of the Amway corporate logo, no matter where it appears. No alterations to the approved logotype are allowed. Upon request, Amway will provide an example of the approved logotype and colour specifications.
9.1 Misuse and Misappropriation: IBOs shall not misuse or misappropriate Amway’s trademarks or other intellectual property or confidential information. It is a breach of the IBO Contract for an IBO to use any trademarks or other intellectual property or confidential information belonging to or licensed to Amway except in accordance with the applicable terms, conditions and procedures set forth in the IBO Contract, including the Amway Rules and Policies.
9.1.1 Each IBO acknowledges and agrees that Amway or Alticor Inc. is the exclusive owner or licensee of certain trademarks including logos, service marks and other intellectual property and industrial property, including the name Amway, and various trademarks, trade names and service marks used in connection with Amway Products and services, and the various designs or labels.
9.1.2 IBOs shall not use, in connection with his/her Amway Business or any other business (including but not limited to, any business vehicle, office, phone listings, premises, or stationery) and/or on or in connection with any products, the Amway name, or trademarks, service marks or other intellectual property belonging or licensed to Amway or Alticor Inc. without the prior written consent of Amway and subject always to any conditions attached to such use except as otherwise provided herein. Amway reserves the right to withdraw its consent at its absolute discretion.
9.2 Approval to use Amway trademarks: In their use of the Amway trademarks IBOs must first seek and be granted approval for such use by Amway. IBOs shall:
9.2.1 Always indicate that Alticor Inc. is the proprietor of the marks;
9.2.2 Not represent in any way that they own the marks or are entitled to use them otherwise than as an Amway IBO;
9.2.3 Only use registered trademarks as registered and shall supply Amway with samples of all proposed uses of the marks; and
9.2.4 Comply with rules or directives made or issued by Amway from time to time as to the proper use of the marks.
9.3 Business Cards: Provided that an IBO is otherwise in full compliance with the Rules of Conduct and all other provisions of the IBO Contract, an IBO may use the Amway and selected Amway Brand Business Card templates available from Amway. These may only be used in the design they are supplied and no changes other that the addition of personal contact details may be added.
9.3.1 Should an IBO choose, they may print a double sided business card featuring only options from the templates supplied.
9.3.2 The permission for use of the trademarks, including logos, available on the supplied templates do not extend to further use in any format, or on any other materials for any other use.
9.3.3 An IBO may not promote any other activities unrelated to the Amway Business on their business cards, including but not limited to, the placement of information, trademarks, trade names, logos or service marks relative to any training or education company, system or program the IBO owns, controls or participates in.
9.4 Amway name on a Vehicle: An IBO shall only display the Amway name or any of the Amway Brands on his/her business vehicle with the prior written approval of Amway and in compliance with Rule 9.2
9.5 Corporate or business name: IBOs will not use the word “Amway” or any of Amway’s brands, including but not limited to “Artistry®” or “Nutriway®”, as or as part of any corporate or business name or permit or allow any other person or corporation to do so.
9.6 Amway materials Copyright: All Amway printed, audio and video material is protected by copyright and may not be reproduced in whole or in part by IBOs or other persons without Amway’s written permission or as provided in Rule 9.7
9.7 Amway official literature: IBOs may use official Amway literature only for the purpose of carrying out their functions as IBOs. Articles from Amway publications may be reprinted by IBOs in newsletters which they publish for their personal group provided that each article is reproduced completely and is immediately followed by the statement “Reprinted with permission of Amway of Australia ABN 49 004 807 756”, or ““Reprinted with permission of Amway of New Zealand”
9.8 Amway presentations: An IBO may record speeches or presentations made at Amway sponsored meetings provided that he/she has obtained the prior written consent of Amway and such recording is solely for his/her own personal use and is not reproduced for any purpose.