Healthspan
Turning Wellbeing into Opportunity
People are living longer than ever before — and wellbeing throughout life is becoming more important than ever.
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Exploring the Science of Healthspan: Amway Featured in a New Welt der Wunder Documentary
What if living longer was only part of the story?
A new documentary produced by Welt der Wunder, a German TV broadcaster, explores the science of healthspan and the role of nutrition, research and innovation in supporting long-term wellbeing.
Featuring insights from Amway experts, the documentary takes viewers behind the scenes of botanical research, sustainable farming, product development and ingredient transparency, offering a closer look at the expertise and processes behind Amway's approach to nutrition and wellbeing.
The film features interviews with Ahmed Shehata, Amway ESAN Chief Marketing Officer, Kristi Pelc, Vice President Global Research & Development, Amway Global, Lindsay Pott, Senior Manager, Brand Transparency Efforts & PR, Amway Global and Olivera Zajelac, Amway Nutrition Trainer. Together, they share perspectives on nutrition, botanical science, innovation and transparency, and how these areas contribute to a holistic approach to wellbeing.
A key theme throughout the documentary is ingredient traceability, showcasing how Amway's Tracing Tool provides visibility into the journey of ingredients from sourcing to manufacturing. Through expert interviews and behind-the-scenes footage, the documentary also highlights the research, quality standards and expertise behind Amway's nutrition business.
Around the world, people are rethinking how they age. They’re looking for proactive, science-based ways to maintain energy, resilience and balance through everyday choices. This is why supporting Healthspan - the number of years you live well - is now central to our innovation strategy.
With decades of expertise across nutrition, botanical science, skin care, and home care, we are uniquely positioned to care for wellbeing in, on and around the body.
Healthspan is more than a wellbeing concept, it’s a powerful engine for sustainable business growth that provides a meaningful way to connect with people around what truly matters to them: their future health, energy, and quality of life. By shifting the focus from individual products to long-term wellbeing, it deepens engagement, builds lasting trust, and creates stronger relationships that support continuity and long-term business success.
In practice, the model is simple and repeatable:
This is how everyday wellbeing becomes sustainable business growth.
To explore the full Healthspan story, including the platforms, drivers and campaign tools, access the assets in the direct links below:
