A region where the sun-drenched Adriatic Sea coastland, centuries-old olive tree groves and timeless traditions converge in a paradise of understated luxury.

Our destination: the iconic Borgo Egnazia. More than a five-star resort, it’s a masterpiece of architecture and atmosphere designed to reflect the soul of southern Italy. Inspired by a traditional Apulian village, its white-limestone lanes, fragrant gardens, and serene courtyards create a setting that is both dreamlike and deeply rooted in local heritage. This is a destination of global prestige: In 2024, Borgo Egnazia hosted the G7 Summit, welcoming Pope Francis and other world leaders. It’s also a favourite retreat for cultural icons like Madonna, who are drawn to its privacy, beauty, and authenticity.

Indulge in the flavours of Puglia, where simplicity meets sophistication. From vine-ripened tomatoes and handmade orecchiette to creamy burrata and the region’s world-famous olive oil (known as “liquid gold), each fresh ingredient, its own alchemy of climate and geography, contributes rich flavour to magical, memorable meals.

Soak up every moment of la dolce vita while strengthening relationships and making memories with Amway’s most accomplished business owners and executives.

Are you ready to earn your place at this prestigious event?

Performance Year 2026 (September 1, 2025, to August 31, 2026)

*Global Award Recognition qualifiers must qualify DBR (Diamond Bonus Recipient) in the host market unless they are at Founders Council level (Crown up to Founders Crown Ambassador) – in this case, they must be EBR (Emerald Bonus Recipient) in the host market.

Participation at this business incentive trip requires fulfilment of the relevant qualification criteria and receipt of an official written invitation from Amway before the event. Invitation to incentive events is at the sole discretion of Amway, even when Independent Business Owners (IBOs) meet other criteria. The incentive trips are business events. Due to this, IBOs are required to attend all business sessions at the event, including, but not limited to, business updates, leadership meetings, product demonstrations, Q&A sessions, and other scheduled business activities. Failure to attend the scheduled business sessions may be considered as manipulation under the terms of the programme and, thus, the IBO may be required to reimburse Amway for some or all costs associated with the IBO’s participation in this programme.